Reimagining Beauty: Bethany Parker’s Journey from Spray Tans to Community-Centered Salon Owner

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Welcome back to the gohappybeauty podcast! In this episode, Grant Kantsios sits down with Bethany Parker, a returning guest whose journey in the beauty and spray tanning industry has taken her through remarkable twists and turns. Since their first chat in 2019, Bethany Parker has reinvented herself and her business—relocating, taking time off to focus on family, and ultimately returning to her hometown to open The Society, a unique beauty salon and social club. In today’s conversation, Bethany Parker shares how she went from spray tanning in a spare bedroom to launching a full-scale salon, navigating everything from renovating a decades-old space to building an inclusive community of beauty professionals.

She opens up about training others, selling her client list, surviving the pandemic, and the importance of intentional branding and client experience. Whether you’re a beauty industry veteran or thinking about making your first leap, you’ll find inspiration and practical advice on pursuing your business dreams, embracing change, and creating something truly special. Let’s dive in and catch up with Bethany Parker as she shares the lessons, challenges, and triumphs from her amazing journey back in the world of sunless tanning and beauty entrepreneurship.