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#20 - Tanning the stars with Jimmy Coco

Show Podcast Information

Jimmy Coco is the Celebrity Tan Expert in Hollywood, California and is a pioneer in the mobile tanning industry.  He is known for his work with the stars from Victoria’s Secret Angel models to Kim Kardashian.  Jimmy stresses the importance of self-value, being gracious to customers and the community, and staying in competition with yourself for maximum growth.  

• 2:00 – Jimmy Coco’s breakout in the industry & celebrity tanning
• 7:30 – Pre-tanning business careers
• 9:19 – Higher-End Prices & Higher-End Clientele:  “Once I raised my prices, the level of respect that came with that was higher too”
• 12:32 – Improving education, graciousness, & support in the community & forums
• 21:04 – Worst entrepreneurial moment
• 24:50 – Highlights in Jimmy’s Career
• 31:03 – Jimmy’s personal tips for success!
• 35:27 – Your Own Unique Lane:  “Do your thing, trust your instincts, and listen to your clients”
• 38:50 – Importance of sharing knowledge along the way
• 41:10 – Risk-Taking & Business Growth
• 44:09 – Equipment & Solution
• 48:57 – Training & Certification:  “The Paper Towel Certificate”
• 51:22 – Jimmy Coco’s Letter to Self

Links from the show:
Jimmy’s website
Listen on YouTube